My story
I’m a Design Director with a strong passion for design, digital transformation, craft, quality and a deep understanding of technology.
I began my career as a digital designer, building websites in Fireworks and Dreamweaver before UX, design systems and accessibility became core pillars of modern digital design. That technical foundation continues to shape how I work today — balancing ambitious ideas with practical, scalable solutions.
I love all things design, every aspect needs to be considered and respected. From grid systems and typography to interaction design, research and inclusive thinking, every layer matters. These principles combine to solve real user problems and create meaningful digital experiences.
Alongside my design background, I bring strong leadership and strategic experience. I focus on creating environments where talented people can do their best work, fostering a culture of clarity, collaboration and high standards. My approach is calm, pragmatic and focused on solving complex problems with simple, powerful ideas.
Originally from the UK, I live in Melbourne with my partner and son. I’ve worked for a variety of organisations and agencies in London and Melbourne since 2007.
Creative Vision
Defining and championing the overarching creative direction of complex digital products from discovery through delivery.
Digital Craft Excellence
Maintaining a high standard of visual and interaction design with meticulous attention to detail and sophisticated aesthetics.
AI-Augmented Design
Integrating generative AI and automated design tools into the design process to unlock new creative and product possibilities.
Strategic Storytelling
Translating design ideas into compelling narratives that align stakeholders and sell bold product visions.
Cross-Functional Collaboration
Working closely with product, engineering, and strategy teams to ensure ideas are viable and commercially impactful.
Client Influence
Building trusted senior relationships and guiding clients toward ambitious digital and product outcomes.
Design Practice Leadership
Mentoring and elevating designers and content specialists to strengthen craft, storytelling, and emerging capabilities.
Workshop Facilitation
Leading collaborative sessions that unlock insight, align teams, and shape product strategy.
Quality & Craft Advocacy
Ensuring every design output—from early prototypes to final interfaces—meets a consistently high bar for creativity and execution.