I'm a Design Director with nearly 20 years of experience shaping digital products, platforms and experiences. My work sits at the intersection of design, technology and business — bringing together strategic thinking, creative direction and a strong understanding of how things are built.

I started my career designing and building websites in Fireworks and Dreamweaver, long before UX, design systems and accessibility became established disciplines in digital design. That technical foundation continues to influence how I work today. I enjoy getting into the detail, understanding the underlying technology and finding practical ways to turn complex challenges into simple, effective experiences.

I believe good design is about more than how something looks. From strategy and research through to interaction design, typography, systems and implementation, every decision contributes to the experience. I'm interested in the relationship between design craft and technology, and how thoughtful design can make complex products easier and more intuitive to use.

Alongside my design practice, I bring experience leading multidisciplinary teams, shaping design direction and working closely with clients, product leaders and engineering teams. I aim to create environments where talented people can do their best work — with clarity, collaboration, curiosity and high standards at the centre.

I'm also actively exploring how generative and agentic AI are changing the way digital products are designed and built. I regularly work with tools such as Claude, Figma Make and development environments to generate and modify working interfaces, explore interactions and connect design systems with implementation. I'm particularly interested in how these technologies can improve the way we work without losing the craft, judgement and human understanding that make good design valuable.

Originally from the UK, I've worked across agencies and organisations in London and Melbourne since 2007. I now live in Melbourne with my partner and son.

What I bring

Design & Creative Direction

Setting a clear creative and experience direction for complex digital products, balancing ambition, usability and execution.

Product & Experience Strategy

Connecting user needs, business objectives and technical realities to shape useful, scalable digital experiences.

Design Craft & Systems

Championing high-quality visual and interaction design, accessible experiences and scalable design systems that support consistency and quality.

AI & Emerging Technology

Exploring practical applications of generative AI, agentic workflows and AI-assisted interface development, connecting design tools, systems and code.

Design Leadership

Building and developing multidisciplinary teams, supporting strong design practice and creating the conditions for people to do their best work.

Collaboration & Influence

Working across product, engineering, strategy and leadership teams to align stakeholders, solve complex problems and deliver meaningful outcomes.