UNICEF Australia

Impact
Redesigned UNICEF Australia’s digital platform to strengthen donor engagement, support rapid crisis fundraising and establish a clearer national identity within one of the world’s most recognised humanitarian organisations.

Context
UNICEF operates in more than 190 countries and is the world’s largest provider of vaccines, delivering programs across child health, education, protection and humanitarian aid. As donor engagement increasingly shifts online, digital platforms play a critical role in enabling this mission.

For UNICEF Australia, the challenge was twofold: modernise an ageing website while also establishing a clearer Australian identity within the global UNICEF network. The existing platform struggled to support key organisational needs — including crisis appeal publishing, donor conversion and recruitment of staff and volunteers.

Direction
We partnered with UNICEF Australia to redefine its digital experience, focusing on creating stronger emotional connections with donors and supporters while improving operational agility for the organisation’s teams.

The platform strategy prioritised streamlined publishing workflows for crisis appeals, optimised donation journeys and clearer storytelling around UNICEF Australia’s local impact and programs.

Outcome
The new platform provides a modern, flexible foundation for UNICEF Australia’s digital engagement — enabling faster campaign launches, stronger donor connections and improved support for the organisation’s mission to help children survive, thrive and fulfil their potential.